FAQs

Getting Started

What is AdFairy?

AdFairy connects creators with their favorite brands like OLIPOP, Trü Frü, and Graza to produce sponsored content on their personal social media (Instagram, TikTok, YouTube, and Facebook).

We specialize in seamlessly integrating products into social media content for an authentic, organic feel.

How do I join AdFairy?

Download the iOS app and apply to be a creator. Once your account has been approved, you’ll start receiving brand campaign offers. Accept a campaign, submit your content in-app, get your content approved, post to your social media, and get paid.

What are the requirements to use AdFairy?

To use AdFairy, you must:

Be at least 16 years old (including children featured in content)
Live within the USA, UK, or Canada
Have an active social media account on Instagram, TikTok, YouTube, or Facebook.

How do I follow AdFairy's content style?

Simply create your normal content and naturally feature the product you’re promoting. Share a storytime, vlog, morning routine, etc., while using the product.

A few examples of natural integrations:

Khian.kb x OLIPOP

rosannagray150 x TrüFü

sophiesophss x Fruit Riot

Why do I need to authenticate my social media accounts with AdFairy?

Creator’s social media accounts are authenticated to verify the account owner and to calculate average content views so we can match creators with the best-suited campaigns.

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All of the information is stored securely, without the ability to have access to account information, messages, or the ability to post on your behalf.

Earnings

What is CPM?

CPM stands for "cost-per-mille," referring to the cost per 1,000 digital impressions or views of an ad. AdFairy uses CPM to help creators of all sizes maximize their earnings.

What is an earnings cap?

An earnings cap is the max amount you can earn for a specific campaign. Each cap is based off of the in-app earnings calculator.

How does the earnings calculator work?

The AdFairy earnings calculator takes your most recent 15 pieces of content and calculates a median. AdFairy will then apply a 3x earnings cap. For example, if your median views are 500,000, you might have a cap of 1.5 million views.

Payments

How do I get paid?

Cashouts are sent daily from when your video is posted. We offer payouts via Stripe and PayPal to transfer your earnings.

How long does view tracking last?

We track your views for a period of 7 days after your video is posted.

Does AdFairy reimburse for purchased products?

Yes, AdFairy offers reimbursement for one product per campaign. Simply submit a photo of your receipt to receive your reimbursement.

Taxes & Reporting

Do I need to report my AdFairy earnings?

Yes! If you earn more than $600 in a year with AdFairy, you'll receive a 1099 for tax reporting before the tax season.

How do I make sure I’m properly disclosing my ad?

For more information, please visit the FTC Guidelines for Influencers

Campaign Guidelines

Are there specific guidelines I need to follow for campaigns?

Each campaign has its own set of guidelines, which can be found in the "Details" section of your in-app campaign offer. All guidelines must be followed for your content to be approved. If you’re unsure about any campaign details, don’t hesitate to reach out to our support team at support@adfairy.com.

What content is prohibited on AdFairy?

Any content that includes or references alcohol, drugs, adult themes, excessive profanity, children, gambling, or controversial topics is not allowed.

What should I include in my post caption?

Required tags (the brand’s profile @ and a partner hashtag) are provided in the “Details” section of your in-app campaign offer.

Campaign Terms

Do campaign offers include usage or exclusivity?

No, AdFairy campaigns do not grant usage or exclusivity rights to brands. You retain full ownership of your content. However, we ask creators to only promote one brand per video. Just be sure to check your other contracts to avoid any conflicts.

Can I decline campaigns that don’t align with my content?

Yes, creators are never obligated to take campaigns that don’t fit their style or content. There are no penalties for declining offers.

What if I accept a campaign but don’t like the product?

If you accept a campaign but end up not liking the product, simply reach out to support@adfairy.com.

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The team will cancel your offer with no penalties. Creators are encouraged to only promote brands they genuinely love.

Getting Started Earnings Payments Taxes & Reporting Campaign Guidelines Campaign Terms